Leadership, art direction, strategy, and experience design for one of EA’s most successful franchise reveals on the web.

Battlefield Collection

The highly engaging Welcome Center gives visitors an opportunity to learn about Full Sail University, check out graduate stories, and explore student work before embarking on campus tours.

The focal point of the room is the Dream Wall, a projection mapping installation that displays animated degree-program imagery onto striking 3D elements. Visitors can play games and explore projects in the Student Gallery section, and can test out gear and software used in their programs at the LaunchBox™ Corner.

HOW In-House Design Award: Judge's Choice

The all-in-one app for Full Sail University students, alumni, faculty, and staff.

Learn, connect with others, and get all the support you need.

Each year, Full Sail University’s Hall of Fame inducts six graduates who have made outstanding contributions to the world of entertainment, media, and the arts.

Inductees’ career accomplishments are highlighted at the on-campus Hall of Fame exhibit, which features a 60-foot interactive mixed-media wall (including a 70” touch screen and six 60” displays that synchronously run video, sound, pictures, and graduate bios), as well as a museum-style showcase of inductees' personal artifacts and memorabilia.

HOW In-House Design Award: Outstanding Achievement

A thematic exploration for The Los Angeles Film and Recording Schools' brand development initiative. Welcome to the Center of the Creative Universe.

Concept

Direction

Copy

Design

Creative leadership responsible for concepts, storyboards, photoshoots, VO, scripts, asset creation and implementation across all communication channels.

Highly interactive Flash-based web experience for The Los Angeles Film & Recording Schools. 

Collaborative contributions:

Direction

Experience Design

Design

Copy

Webby Award : Best Home / Welcome Page

Webby Award : School / University

Brand research and development initiative for The Los Angeles Film & Recording Schools. Directed a highly collaborative team of designers, illustrators, and writers. 

Direction

Copy

Design

Led and collaborated with a team of diverse creatives (including students) to produce a unique brochure that welcomes, informs, and excites recently enrolled Full Sail University campus students.

Direction

Copy

Design

Flagship print brochure for The Los Angeles Film School.

Direction

Copy

Design 

First in a series of animated spots to promote the social hub for Full Sail University.

Story Development

Copy

VO Casting & Direction

VO (Jimmy Vector, Announcer)

Creative and content direction for Full Sail University’s Tumblr gallery of artistic work by students, faculty, and alumni.

Collaborated with social media team, faculty, and web video team to develop concepts for the Art of Full Sail YouTube series. Videos featured Full Sail students and faculty creating art for channel promotion, non-profit and charitable organizations, university partnerships, and community outreach.

Direction

Brand & Content Development

Full Sail University's blog for news about grads and students, industry insights, career tips, and community events.

Montage of VO commercial work for The LA Film & Recording Schools.

Concept

Direction

Copy

VO

Outdoor advertising campaign targeting career changers, late bloomers, and uninspired students curious about a creative career in entertainment, media, or the arts.

Direction

Copy

Design

Rebranding exploration for a dermatology practice and their line of private label skincare products.

Direction

Design

Copy

Every year, Full Sail University’s Hall of Fame event takes on a new visual theme that extends to every element of the weeklong celebration, from motion graphics, to clothing, to napkins… even skateboard decks.

The 6th annual festivities included an awards ceremony, multiple days of lectures and presentations, a standalone website, and live-streaming video – all unified with a striking color palette, type treatment, and a stylized logo.

Direction

Brand Development

Full Sail University's advertising campaign celebrating creative thinkers and doers. Member of the leadership team responsible for concepts, storyboards, photoshoots, asset creation and implementation across all communication channels.

Experience Design

Art Direction

Copy

Design

Built, managed, and optimized an internal creative team comprised of designers, copywriters, developers, and animators along with an external network of freelancers and agencies to increase Full Sail University's display advertising output by 500% in just 6 months.

Direction

Design

Copy

Conducted initial R&D, team ideation, and creative direction for Full Sail’s YouTube channel. Collaborated with both an internal team and external YouTube consultants to launch and maintain branded content.

Direction

Content Ideation & Development

Broadcast commercial showcasing Full Sail University's unique campus and facilities.

Concept Development

VO Casting & Direction

Analog illustrations created for a self-promotional presentation.

Direction

Illustration

Copy

Alternative Press advertising campaign for The Los Angeles Recording School.

Direction

Copy

Display ad storyboard for Full Sail's Education Media Design & Technology Master's Degree.

Direction

Copy

Design

Display advertising storyboards for Full Sail's Game Art Bachelor's Degree.

Direction

Design

Event branding and invitation design for The LA Film School's annual industry screening of student films. 

Direction

Copy

Design

Band branding and album art.

Direction

Design

Graduation announcement / invitation for The Los Angeles Film School. 

Direction

Copy

Design